Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into One of the more influential fashion houses on earth. Its worldwide accomplishment was not developed via conventional advertising and marketing or mainstream developments, but through a Daring philosophy: problem the norm, split conventions, and let originality speak louder than attractiveness. This unconventional solution grew to become the foundation for CDG’s worldwide enlargement.
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CDG gained Global attention by presenting apparel that turned down traditional Concepts of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the fascination of worldwide fashion editors and customers early during the 1980s.
This world-wide visibility strengthened the CDG Hoodie identify and captivated faithful clients from every single corner of the whole world.
The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification figures and marks of navy boot prints".[thirty] Contemporaneous media protection juxtaposed visuals of the gathering with pictures taken at Auschwitz concentration camp, as well as the controversy acquired Global protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 and set up as an organization in 1973. The brand's identify was encouraged by Françoise Hardy's 1962 track "Tous les garçons et les filles", specially from the line "Comme les garçons et les filles de mon âge" ("such as the boys and girls my age").
The 2006 autumn/winter selection handled the principle in the persona,[15] the various ways to existing one particular's self to the entire world. Fusing tailored menswear with feminine elements which include corsets and flower printed gown fabrics, Persona was Yet another collection that put together the feminine Along with the masculine.
CDG created a powerful distribution procedure by inserting its goods in best luxurious suppliers like Dover Street Current market, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the brand use of elite clients globally though preserving its creative integrity.
In 2017, the company introduced a new fragrance, Concrete, and marked its launch in the US by using a dinner curated with the artist and chef, Laila Gohar.
Every retail outlet was developed as a creative space, improving CDG Hoodie's standing for innovation and supplying purchasers an immersive retail expertise.
Along with the rise of internet shopping, CDG expanded its access by offering collections by way of Formal and partnered e-commerce platforms. Social media marketing and style communities aided distribute the manufacturer’s identity, producing items such as PLAY Heart tees and Converse sneakers viral around the world.
The CDG x Converse Chuck Taylor turned one of the most acknowledged sneaker collaborations on this planet, serving to CDG arrive at global mainstream visibility whilst remaining correct to its edgy creativeness.
Comme des Garçons’ runway demonstrates in Paris are famous. Kawakubo’s theatrical displays, generally additional like artwork installations than vogue demonstrates acquired all over the world media protection, reinforcing the model's name for groundbreaking creativeness.
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The corporate also generates a line of agendered fragrances, nearly all Comme Des Garcons of which can be unconventional on the planet of perfume and aligned with the kinds of its garments.[six]